Download Brandraising: How Nonprofits Raise Visibility and Money by Sarah Durham PDF

By Sarah Durham

within the present economic system, nonprofits have to concentrate on how you can stand proud of the group, win charitable funds, and live to tell the tale the downturn. powerful, mission-focused communications will help companies construct powerful identities, heightened reputations, and elevated fundraising potential. Brandraising outlines a mission-driven method of communications and advertising and marketing, in particular designed to spice up fundraising efforts. This booklet presents instruments and information for nonprofits looking to rework their communications and advertising and marketing via shrewdpermanent positioning, branding, campaigns, and fabrics that leverage stable procedure and nice inventive, with a special specialise in the intersection of communications and fundraising.

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