Download Building Donor Loyalty: The Fundraiser's Guide to Increasing by Adrian Sargeant,Elaine Jay PDF

By Adrian Sargeant,Elaine Jay

Building Donor Loyalty is a hands-on advisor written for pro fundraisers that outlines the criteria that force donor retention, explains find out how to hold donors dedicated to a company, and gives feedback for constructing donor worth through the years. it's in response to information drawn from a learn software which incorporated greater than 20,000 nonprofit enterprises and used to be funded by means of the Aspen starting place and the Indiana Fund during the middle on Philanthropy at Indiana college. Building Donor Loyalty includes a number of illustrative case reviews that show the ability of potent donor retention options and obviously explains all of the components that could construct donor retention. It comprises instruments and strategies that experience confirmed profitable while growing to be long term relationships with donors and provides functional recommendation for fundraisers who are looking to combine this data into their very own considering, making plans, and practice.

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