By Katrina VanHuss,Otis Fulton
Peer-to-peer (P2P) occasions increase greater than $1.5 billion for the head 30 U.S. nonprofit courses every year. This volume can be a lot better if nonprofits greater understood the basics of human habit and its impression an organization’s skill to fundraise. Why do humans volunteer and fundraise for motives?
Dollar sprint is a examine into the psychology in the back of P2P fundraising and the gas that drives volunteer habit. This publication will educate you the keys to buying, conserving, and maximizing the aid of donors and volunteers.
Dollar sprint takes the findings of behavioral economics and applies them to the nonprofit international. a few of what you'll research is counterintuitive:
- Incentives don’t paintings – profitable supporters with important presents is demotivating
- It’s no longer “all concerning the undertaking”
- nice occasions don’t usually increase nice money
This e-book chronicles the tales of a few of the main winning P2P fundraisers, from Relay for all times and the March of Dimes to the Ice Bucket problem. alongside the way in which, there are interviews with the various world’s maximum nonprofit thinkers. greenback sprint is sure to swap without end how you procedure your P2P fundraising process. the outcome should be on your organization’s backside line.
“This is attention-grabbing stuff that's too lengthy coming to nonprofit paintings. For-profit entities were learning client habit decades. Now Katrina and Otis are aiding convey nonprofits as much as speed.”
Jeff Rupp, vice chairman, organization of Fundraising Professionals
“Katrina and Otis have regarded less than the hood in a manner no else has in regard to the peer-to-peer fundraiser’s brain. Their paintings is similar to what's known as “consumer habit” within the for-profit zone. it is a needs to read!
Mark Davis, vice chairman, Blackbaud, Inc.
Read Online or Download Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising PDF
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