By Bernhard Preim
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IT-Produkte sind häufig sehr komplex. Daher spielen Berater bei Kaufentscheidungen eine wichtige Rolle. In dem Band setzen sich die Autoren mit dieser state of affairs auseinander und befassen sich mit ihren Auswirkungen auf Kommunikationsabteilungen von Unternehmen. Sie gehen auch auf die wachsende Bedeutung von Social Media und den damit einhergehenden Veränderungen der Beraterlandschaft ein.
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