Download How Consumer Culture Controls Our Kids: Cashing in on by Jennifer Hill PDF

By Jennifer Hill

This gripping publication considers the heritage, strategies, and targets of child-targeted buyer campaigns and examines kid's altering perceptions of what commodities they "need" to be valued and cost themselves.

• gains content material from throughout disciplines together with sociology, psychology, cultural anthropology, and social work

• Introduces the concept that organisations exert a powerful—and principally negative—influence over youngsters and adolescence

• deals a theoretical clarification of the present country of shopper capitalism

• provides findings in keeping with unique study performed by way of the author

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