Download Mission-Based Marketing: Positioning Your Not-for-Profit in by Peter C. Brinckerhoff PDF

By Peter C. Brinckerhoff

A direct, functional consultant revealing how one can lead your not-for-profit to good fortune via mission-based marketing

Now in a 3rd version, Mission-Based Marketing is a right away, sensible advisor displaying how one can lead your not-for-profit to good fortune in a extra aggressive international. This ebook presents the information and abilities you want to construct a market-driven association that holds onto its middle values, does a greater task of delivering project, and effectively competes for investment, consumers, referral resources, employees, and board members.

  • Includes new fabric on nonprofit web pages, social networking and new tools of communique, advances in expertise, customer support in present day international, and the results of promoting on fundraising
  • Goes past the hows and whys to incorporate plenty of hands-on suggestion and real-world examples
  • Other titles via Brinckerhoff: Mission-Based administration: major Your Not-for-Profit within the twenty first Century, Faith-Based administration: prime corporations which are according to greater than simply Mission, and Social Entrepreneurship: The artwork of Mission-Based enterprise Development

Filled with new fabric, this ebook appraises the tendencies that experience dramatically affected the not-for-profit area long ago a number of years, and explains how a company can form this transferring panorama to its final benefit.

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