Download New Mythologies in Design and Culture: Reading Signs and by Rebecca Houze PDF

By Rebecca Houze

Taking as its aspect of departure Roland Barthes' vintage sequence of essays, Mythologies, Rebecca Houze offers an exploration of symptoms and logos within the visible panorama of postmodernity. In 9 chapters Houze considers more than a few modern phenomena, from the historical past of sustainability to the which means of activities and kid's construction toys. one of the ubiquitous worldwide emblems she examines are BP, McDonald's, and Nike. What do those icons say to us this present day? What political and ideological messages are hidden underneath their surfaces? Taking the belief of delusion in its broadest experience, the person case reports hire a number of analytic tools derived from linguistics, psychoanalysis, anthropology, sociology, and paintings historical past. of their eclecticism of procedure they reveal the interdisciplinarity of layout historical past and layout studies.

Just as Barthes' meditations on tradition focused on his local France, New Mythologies is rooted within the author's event of residing and educating within the usa. Houze's reflections surround either modern American pop culture and the historical past of yankee undefined, on the subject of such foundational figures as Thomas Jefferson and Walt Disney. the gathering presents some extent of access into modern day complicated postmodern or post-postmodern international, and indicates many ways of pondering its meanings, and the teachings we'd study from it.

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